My name is Honor MacDonald-Zavatta, and I’m a creative consultant and freelancer.
Work as a commercial artist and illustrator lead me to computer graphics in the early nineties.
Work in computer graphics lead me to writing – first, after market technical writing about graphics, in the mid nineties, in books like “Mastering CorelDraw” (Sybex, Edited by Rick Altman) but also other technical writing, ad copy, editing, and essayist work.
Work as a writer and artist lead me to web development, in the mid to late nineties – largely because, back then (mid nineties) you had to build your own durn web page, and you liked it!
Work in web development led me to more active roles in ad work and marketing, and work in web and marketing lead me to social media presence and integration – I built my first business pages on Facebook over six years ago.
What looks like a wildly varied array of different specialties over the years is really just someone keeping up with changes in technology and how they impact a creative professional in a business art environment. Yes, I was doing cut and paste when there were still razors and glue involved, but I also started learning computers in high school, just before there were high school classes about them. It was a unique window in the history of commercial art, and it’s given me a unique perspective.
At this point in my career, I’m well suited to a role is as a creative director or project manager for a concern that doesn’t do enough creative to warrant a full time department, making consultant work the best option. But, that having been said, I still enjoy taking on solo projects under the right circumstances.
A lot of it has to do with how well your project meshes with the aspects of the work I best enjoy. Work that’s heaviest on Photoshop, Illustrator, or 3D applications is still my favorite, but an exciting project that has areas outside those can be a lot of fun, as well.